Design Therapy: Zutano

Based in Cabot, Vermont, Zutano has been making baby and toddler clothing that rivals the best in children's wear design, since 1989. "Comfort and originality; sweetness with sophistication; classic structure with a modern flare" is how Uli and Michael (the company's founders) describe their clothing. They have a great back story to the inception of this brand here.

The beauty of Zutano clothing is that it is practical, versatile and designed to be mixed and matched, providing endless outfit combinations for any child. It is not overtly cutesy or sickly in the colour palettes or the motifs used, on a par with the very best Scandinavian children's wear (e.g Katvig, Plastisock and Holly's to name a few favourites) and with the same design ethic.

Have a squiz at some of my favourites...

For more information on these items (images linked to source) and the entire baby and toddler line, visit the online Zutano store. Itzy-Bitzy is the Zutano newborn collection, found here.

Sadly, there was a large fire in April this year that destroyed and damaged much of Zutano's production but they are building this back up as we speak. I wish them all the best in their endeavour to overcome such a tragic event. Luckily, you can get your mits on some Zutano goodness at their Montpelier store, online and in many fabulous and unique children's boutiques. Search for your local vendor here.